Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Illustration of a parachute heading for a target. Focused communication

Fit for 2024

How Essential PR & Marketing has repackaged its services to make them relevant to the communication challenges facing businesses in Hampshire and Surrey in 2024.

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Where to start when building a social media presence

Where to start when building a social media presence

A charity’s guide to getting started on social media including deciding which channel to be on, how often to post, and what kind of content to post.

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How to get the most out of social media for your charity

How to get the most out of social media for your charity

Tips and hints about how to make social media work for your charity.

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Ten top tips for writing press releases

Ten top tips for writing press releases

If you are a Hampshire charity or an organisation wanting to reach a local audience, issuing regular press releases can be a very effective way to reach your stakeholders.

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How to maximise media opportunities

How to maximise media opportunities

As local papers increase their reach through their social media and online editions, this traditional medium is one that should be included in every organisation’s PR and marketing strategy. We show you how to maximise your charity's press release opportunities.

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How to write a public relations strategy

How to write a public relations strategy

Optimise your PR opportunities and get the most from your marketing spend with our eight stage plan on how to write a PR strategy that will help achieve your corporate goals.

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How to get your Hampshire charity better known

How to get your Hampshire charity better known

Affordable ways for Hampshire charities to raise awareness and be noticed.

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Keep your volunteers on side and enhance your reputation

Keep your volunteers on side and enhance your reputation

Four ways to improve volunteering at your organisation.

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When to communicate change in the workplace

When to communicate change in the workplace

Effective communication is crucial for managing change in the workplace, but it is often something that is considered far too late in the process. In this blog we discuss the right time to communicate.

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How to raise awareness about your organisation

How to raise awareness about your organisation

'Raising awareness' is one of the biggest challenges facing organisations operating in the third sector. We share our 5-step plan on how to overcome this challenge.

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