Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Illustration of a parachute heading for a target. Focused communication

Fit for 2024

How Essential PR & Marketing has repackaged its services to make them relevant to the communication challenges facing businesses in Hampshire and Surrey in 2024.

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Why the time might be right for a rebrand

Why the time might be right for a rebrand

An organisation’s brand is its personality and so it should reflect its values and purpose and be consistently applied across the whole of the organisation. Is it time to refresh your brand?

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5 ideas for strengthening community relations

5 ideas for strengthening community relations

Although much of a school’s communications will be with parents and prospective parents, schools know they are a focal point in the community and that these relationships need to be nurtured.

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Could sponsorship pay your school’s bills?

Could sponsorship pay your school’s bills?

Exploring how sponsorship could help your school to generate income.

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12 communications habits adopted by successful schools

12 communications habits adopted by successful schools

Schools with great reputations tend to take communication very seriously. Treat these tips as a buffet menu rather than a checklist; choose a few items that look attractive to you and come back for more when you are ready.

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 Top tips to help you be everybody's favourite school

 Top tips to help you be everybody's favourite school

‘To be the local school of choice, valued by the local community, supported by businesses, and enjoying the loyalty of parents and staff alike’. This may be the stuff of headteachers’ dreams but following our tips brings you one step closer to making it a reality.

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How to attract job applicants

How to attract job applicants

Advertising a job? Find out how archetypes can help you attract the perfect candidate.

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How to be noticed when everybody else is vying for attention too!

How to be noticed when everybody else is vying for attention too!

How to make your email campaign successful so that your business is seen, heard and understood.

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Customer satisfaction surveys

Customer satisfaction surveys

When did you last ask your clients about their level of satisfaction? Why now could be a good time to be asking.

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How schools can improve their marketing

How schools can improve their marketing

If you are in charge of your school's PR and marketing, here are seven things you could be doing to make sure you are ready for the year ahead.

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