Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Lego train and carriages

Where to start when building a social media presence

A charity’s guide to getting started on social media including deciding which channel to be on, how often to post, and what kind of content to post.

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What to do when award judges visit

What to do when award judges visit

Congratulations, you have been shortlisted for an award but now you need to give a presentation or to be interviewed by the judges. Based on our experience, we have put together some advice on how to survive this next stage.

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How to write a winning awards entry

How to write a winning awards entry

Avoid some of the pitfalls of entering awards by following our checklist of things to do.

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Why you should be entering business awards

Why you should be entering business awards

There is no doubt about it, being able to badge yourself as a finalist or a winner of a business award will really make you stand out from the crowd. As well as providing a well-earned boost to individual or team morale, it also offers great PR opportunities.

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Promoting your charity fundraising event

Promoting your charity fundraising event

Thinking about holding a fundraising event? Maximise the promotional opportunities with our free PR and marketing action plan.

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How to write a website brief

How to write a website brief

Save time and money and help your website designer to deliver a website you love by giving them a brief. Find out what to include.

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How to write a press release for your local paper

How to write a press release for your local paper

Tips and advice on how to write a press release for your local newspaper and a useful checklist of things to remember. Plus, free feedback to the first three schools/charities who send their draft press release to Essential Public Relations.

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How to make your marketing budget go further

How to make your marketing budget go further

Why writing a PR and marketing strategy will ensure you only spend time and money on planned activity and will guarantee a good return on your investment.

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Planning for disaster

Planning for disaster

A crisis can occur at any time so plan now and get the right crisis communications plans in place to mitigate the damage to your reputation.

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